What if you could build a multi-million dollar SaaS company… without a sales team or paid ads?
In this episode of Ventures from the Valley, host Victor Orlovski sits down with Robin Alex, co-founder of HighLevel — an AI-powered business platform serving 70,000+ agencies and over 1 million businesses worldwide.
Robin shares how HighLevel scaled from early struggles and high churn to becoming one of the fastest-growing SaaS platforms by focusing on agencies instead of SMBs, building strong community-driven growth, and aligning incentives at scale.
💡 What you’ll learn:
Why selling directly to SMBs failed — and what worked instead
The real reason agencies became the growth engine
How a simple pivot changed everything
Why HighLevel never relied on a traditional sales team
The strategy behind 40% lifetime affiliate commissions
How to scale a SaaS company profitably from day one
The truth about product-market fit most founders misunderstand
How AI is changing (but not replacing) service businesses
